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Analysis Paralysis or Sacred Timing?

by koku_jin
 Transcript Hi! This video is for every entrepreneurial creator. When you’re an entrepreneurial creator, sometimes you receive the vision of what your soul is calling you to create long before you have the capacity or the timing to create it. Sometimes the vision comes up and it’s so clear for you, and then years later is when it actually comes into fruition. I remember years ago when I was a singer, setting a goal to work with some amazing producers in the UK and to have a track on Ministry of Sound. I set that goal years before I […]

Paid Media, Explained in 400 Words or Less

by koku_jin
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between paid and other forms of media — earned and owned — is critical to the success of your lead generation efforts.  […]