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4 Excellent Email Marketing Ideas for Nonprofits

by koku_jin
Published April 2016, updated July 2019 When you think of your nonprofit organization, the first question that comes to mind probably isn’t this: “How am I going to raise awareness through effective email marketing strategies?”  But maybe it should be. While this question may not feel like the most pressing initially, there are some important reasons why it is. Through the , you will be able to reach more individuals, get more press, raise extra funds for your cause, attract talented board members, find volunteers that will help you grow, and, ultimately, accomplish your goals. In this post, we’ll share must-know […]

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

by koku_jin
When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget.  But working with influencers on Instagram can seem daunting — not only do you have to find the right influencers for your brand, but you also need to set campaign goals and deadlines, track and measure your success, and manage the budget at the same time! To help you get started, […]

Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement

by koku_jin
Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement Anselm Hannemann 2019-06-14T14:30:00+02:00 2019-06-14T16:35:46+00:00 Last week I read about the web turning into a dark forest. This made me think, and I’m convinced that there’s hope in the dark forest. Let’s stay positive about how we can contribute to making the web a better place and stick to the principle that each one of us is able to make an impact with small actions. Whether it’s you adding Webmentions, removing tracking scripts from a website, recycling plastic, picking up trash […]

HR specialists reveal 8 employee retention strategies

by koku_jin
Employee retention strategies are critical to the health of your company. This is particularly true for smaller businesses, which often don’t have the luxury of employing multiple people in the same role. Every team member is essential.  Having a strong team can give you the confidence necessary to drive your business forward. When a star employee submits their two-week notice, that momentum is shattered.  This can leave you wondering what you could have done, if anything, to keep that employee from looking elsewhere. Think about it: When was the last time you focused on how to better retain your employees? […]

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

by koku_jin
One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience. Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye view of the user experience and to heed off problems as a result. This has two main benefits for business: Tailoring your UX more for the consumer, giving them a better all-around experience. Losing fewer customers as they engage with your brand (and therefore increasing […]

Pinterest Management Services: Eight Ways to Sell on Pinterest in 2019

by koku_jin
For the last few months I’ve been searching for furniture and home decor ideas for my new home. Not as a Pinterest Management Services expert but as a everyday consumer. I couldn’t believe how many stores have completely abandoned their Pinterest account. For example, as I was saving images from Restoration Hardware about pieces that I wanted to purchase I noticed that they had a verified account but no images. Nada! As you can see in the image above they have over 80K followers with 5.5 million monthly viewers. How is that even possible if they haven’t pinned (meaning saved) […]

3 Good Habits That Will Change Your Life [Expert Interviews]

by personal development journalist
They say that habits determine 95% of a person’s behavior. Some of these are good habits. And some of them are bad. After studying the matter for more than 30 years, I have realized that most successful people share a common mindfulness. They are mindful of their habits and have established daily routines that influence their behavior, productivity, and ability to achieve success. Even more impressively, they’ve learned to harness the power of their good habits while using self-control to minimize the bad ones. Now: The list of habits everyone should consider picking up certainly has the potential to go […]

Getting SMART with Your Sales Goals

by personal development journalist
Achieve Results by Setting the Right Sales Goals Sales is all about achieving results, but how are you going to get there? Reaching a destination requires directions, and achieving results requires goal-setting. After all, how can you track your progress or celebrate success if you don’t know what you are hoping to accomplish? Goal setting improves performance: One 2015 study by psychologist Gail Matthews at Dominican University revealed that participants who actually wrote down their goals performed 33% better than those who did not. The world of psychology is filled with similar findings which emphasize the connection between goals and […]