strategy / 3 posts found

Create a CRM Strategy in 8 Steps

by koku_jin
Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty — but only if you know how to use it. Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while 30-60% of CRM projects end with low adoption rates, little or no integration with existing tools, and ultimately a dismal return on investment. There’s nothing worse than investing time and money into a customer relationship management system and failing to use it properly. Before implementing your new CRM, prepare for success adoption by creating a […]

Paid Media, Explained in 400 Words or Less

by koku_jin
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between paid and other forms of media — earned and owned — is critical to the success of your lead generation efforts.  […]

Not Doing That Thing? You Need Desire, Competence, and Capacity

by personal development journalist
Frustrated things aren’t getting done? Consider my Desire, Competence, and Capacity model. (larger) Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader? Perhaps you’ve told someone—or yourself—“Just do it!” That’s a good slogan for Nike, but it’s not good advice for the chronically stuck. Running an agency is more complicated than following a reductive sports slogan—but you can solve this, with the right approach! To get unstuck, use my agency consulting model for troubleshooting a “not done” situation: Desire, Competence, and Capacity. Three Requirements to Get Things Done When […]