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Paid Media, Explained in 400 Words or Less

by koku_jin
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between paid and other forms of media — earned and owned — is critical to the success of your lead generation efforts.  […]

3 Good Habits That Will Change Your Life [Expert Interviews]

by personal development journalist
They say that habits determine 95% of a person’s behavior. Some of these are good habits. And some of them are bad. After studying the matter for more than 30 years, I have realized that most successful people share a common mindfulness. They are mindful of their habits and have established daily routines that influence their behavior, productivity, and ability to achieve success. Even more impressively, they’ve learned to harness the power of their good habits while using self-control to minimize the bad ones. Now: The list of habits everyone should consider picking up certainly has the potential to go […]