media / 4 posts found

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

by koku_jin
They say bigger is better … but in the case of influencer strategy, we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a […]

Paid Media, Explained in 400 Words or Less

by koku_jin
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between paid and other forms of media — earned and owned — is critical to the success of your lead generation efforts.  […]

Bringing Your Social Media “A” Game

by koku_jin
Social media is becoming increasingly necessary for modern businesses just as it is becoming increasingly complex. While there are so many written and unwritten rules and best practices to observe when it comes to social media, there are also a few essentials for building a better social media presence many small business owners might not know about, like these. Get the Right Tools for the Job The goal of working with social media is to work smarter; not harder. That means you sometimes need to invest in the right social media tools to make your social media endeavors pay off with minimal […]

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

by koku_jin
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand. Listen to the podcast audio above or keep […]