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The Productivity Killer: Fundamentals For Fighting Makeshift Marketing With Libby Hall From Unearth [AMP 142]

by koku_jin
CoSchedule surveyed more than 3,000 marketers, and the results are in! Marketers want to publish more, complete everything on time, and prove their value to stakeholders. So, why do some marketers still use single-function tools, multiple platforms, and spreadsheets? These workarounds strangle your productivity and prevent you from reaching your goals. How can you overcome the madness of makeshift marketing? Today’s guest is Libby Hall, vice president of client services at Unearth, a digital public affairs agency. Libby describes how she found success despite makeshift marketing and shares suggestions on team development and project management. [podcast_motor_player] Some of the highlights […]

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

by koku_jin
When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget.  But working with influencers on Instagram can seem daunting — not only do you have to find the right influencers for your brand, but you also need to set campaign goals and deadlines, track and measure your success, and manage the budget at the same time! To help you get started, […]

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

by koku_jin
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand. Listen to the podcast audio above or keep […]