industry / 2 posts found

From Educator to Engineer: How the I/Own It Scholarship Launched my Career in Tech

by koku_jin
Just over a year ago, I closed the door to my classroom for the last time as I wrapped up my sixth and final year as a teacher at an alternative high school in Philadelphia. I was about to take a leap from education to tech, from teacher to software engineer. It would be a big jump. It would be a lot of work. As I closed that door, I didn’t know that I’d be starting as a Software Engineer at Optimizely just one year later because I’d win a scholarship that would catapult me into the technology industry in […]

Five ways PPC customer support can help SMBs

by koku_jin
When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or medium-sized business needs to be present online, discoverable and well-matched to the specific needs of consumers. Easier said than done, right? If you want to quickly reach a targeted audience, drive the right kind of traffic towards your website, and develop a marketing strategy that […]