b2b marketing / 1 posts found

B2B Marketing Do’s and Don’ts for Attracting Leads

by koku_jin
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attracting good quality leads to your B2B website. Here’s a quick look at what you should do and not do when attracting leads. Do: Be Strategic Have a Plan Be Prepared to Handle Leads Be Clear and Direct Have a Presence Where Prospects Are Be Strategic when setting the stage for attracting leads. Think […]