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How to Create an Action Plan and Achieve Your Personal Goals

by koku_jin
There’s no denying that goals are necessary. After all, they give life meaning and purpose. But goals don’t simply achieve themselves — you need an action plan to help you reach your goals. With an action plan, you’ll have a clear idea of how to get where you want to go, what it will take to get there, and how you’ll find the motivation to keep driving forward. Without a plan to stick to, it’s too easy to waver and get distracted. It’s why many people fail to keep their New Year’s resolutions or launch a much-wanted side hustle. Without […]

SMXcast: Tactics to improve your YouTube video ad performance

by koku_jin
For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% lower search CPAs (compared to advertisers who only run search ads). However, YouTube’s automated bidding algorithm isn’t right for everyone. At SMX Advanced, Ashley Mo, regional director for 3Q Digital, discussed a few intelligent tactics that can improve your video campaign performance. Listen to her full Insights session below and […]