personal development and self awareness

Create a CRM Strategy in 8 Steps

by koku_jin
Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty — but only if you know how to use it. Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while 30-60% of CRM projects end with low adoption rates, little or no integration with existing tools, and ultimately a dismal return on investment. There’s nothing worse than investing time and money into a customer relationship management system and failing to use it properly. Before implementing your new CRM, prepare for success adoption by creating a […]

How to Start an Online Store That Drives Sales

by koku_jin
The best platform for starting an online store is Shopify. That’s what we use for all of our ecommerce websites. Creating your online store, is just 1 of 6 critical steps, which this guide will take you through in detail. Start your free trial with Shopify today and create your online store in just minutes. There’s a bunch of things to think about when starting an online store: What tool do you build your store with? What do you name your company and how do you get a domain? Do you dropship or not? How do you deal with taxes? […]

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

by koku_jin
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise brands, when asked if companies should be moving to multi-touch attribution (MTA). “MTA is more than just another piece of martech because the insights gathered impact every area of the business including lead gen, the customer experience, ROI, to what event your sales teams get […]

Golden Retriever Has an Exciting New Life After Losing 100 Pounds in One Year

by koku_jin
Kai was a 173-pound golden retriever, who was saved by the Misfits of Alberta Animal Rescue after his previous family attempted to have him put down. However, the vet refused to end his life because he believed that Kai still had a chance. When the vet contacted the dog rescue, Pam Heggie came to help right away. When she met this poor dog, she knew he was dangerously overweight, so she wanted to do everything she could to help him out. She decided to foster Kai to give him a place to stay and to help him get into shape. […]

5 Ways to Light the Fire Inside You | Day 12 of 90

by koku_jin
When I first set out to take this journey, it was purely for myself. Then a few close friends said they were going to embark on their own versions. Some wanted to include more meditations. Some wanted to burn off the post baby weight. Some wanted to write songs everyday. Some wanted to finally get their lives under control. It is crazy how infectious motivation can be. I’ve been seeing a good amount of you guys starting your own 90 day journeys too! That’s so cool. For anyone who hasn’t caught the bug yet, but wants to – here are […]

Organic+Local+Paid: A Holistic Approach for Fast-Changing Local SERPs

by koku_jin
Every time you open your phone and search for a local business, something in the SERP has moved or changed. So what’s the solution for PPC? Here, guest contributor Chris St. Jean explains why, at a time of great uncertainty for fast-changing local SERPs, local businesses need a holistic and data-driven approach to paid search. It’s no longer sufficient to think about local marketing on the city level. Every city is a biodiverse collection of neighborhoods, communities, and consumers; and in proportion, every comprehensive local marketing plan should include a more granular methodology to develop, execute, and measure a local […]

August 26th, 2019 DEFCON Type Thing

by koku_jin
August 26th, 2019 DEFCON Type Thing Yesterday was a 4-star day: I maintained the integrity of my calorie budget, I remained refined sugar-free, I exceeded my daily water goal, and I stayed well connected with exceptional support. Mom and I had a very nice dinner out last night followed by a great visit and drive around the area. I decided to take a break from my usual chicken tacos, too. It was a nice switch-up that required a couple of questions of the chef. I ordered the shredded chicken enchiladas with freshly prepared enchilada sauce, easy on the cheese. Question […]

13 Ways You Sabotage Your Transformational Change

by koku_jin
Since I was in my late teens, I have studied success. I have read the success canon, studied with masters, and made my observations. At its core, the principles are about transformational change (as is most everything I write, even if it isn’t always clear that is the point). I have had—and still have—coaches and teachers, finding that the shortest and most direct path to better results. I enroll in courses, always finding more ideas than I can execute—and at least one idea that more than pays for the time and energy expended. Here are 13 observations about transformational change: […]

8 Women Share How They Work From Anywhere in the World

by koku_jin
The career landscape is changing. Inc. magazine recently reported that 63 percent of companies have remote workers, and Forbes proclaimed that digital nomadism — taking your laptop and working with you while travel the world — is officially on the rise. There’s a palpable allure to location independence. We envision poolside work sessions, laptops in cafes, and the ability to take a cheap flight to Europe on a whim. Being a digital nomad sounds great, but how do you find a job like that? Here’s how it went for me: I spent the last three years working evenings after my […]

Can Fairphone 3 scale ethical consumer electronics?

by koku_jin
Fairphone, the Dutch social enterprise that’s on a mission to rethink the waste and exploitation that underpins the business of consumer electronics, has unboxed its third smartphone. The handset, which is sold with the promise of longevity rather than cutting edge obsolescence, goes on pre-sale from today in Europe via Fairphone’s website with a suggested retail price of €450 (depending on local taxes and levies). It will ship to buyers on September 3. Like its predecessor, the design is modular to allow the user to swap out damaged parts for replacement modules that Fairphone also sells. Out of the box […]