August 2019 / 61 posts found

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

by koku_jin
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise brands, when asked if companies should be moving to multi-touch attribution (MTA). “MTA is more than just another piece of martech because the insights gathered impact every area of the business including lead gen, the customer experience, ROI, to what event your sales teams get […]

Golden Retriever Has an Exciting New Life After Losing 100 Pounds in One Year

by koku_jin
Kai was a 173-pound golden retriever, who was saved by the Misfits of Alberta Animal Rescue after his previous family attempted to have him put down. However, the vet refused to end his life because he believed that Kai still had a chance. When the vet contacted the dog rescue, Pam Heggie came to help right away. When she met this poor dog, she knew he was dangerously overweight, so she wanted to do everything she could to help him out. She decided to foster Kai to give him a place to stay and to help him get into shape. […]

5 Ways to Light the Fire Inside You | Day 12 of 90

by koku_jin
When I first set out to take this journey, it was purely for myself. Then a few close friends said they were going to embark on their own versions. Some wanted to include more meditations. Some wanted to burn off the post baby weight. Some wanted to write songs everyday. Some wanted to finally get their lives under control. It is crazy how infectious motivation can be. I’ve been seeing a good amount of you guys starting your own 90 day journeys too! That’s so cool. For anyone who hasn’t caught the bug yet, but wants to – here are […]

Organic+Local+Paid: A Holistic Approach for Fast-Changing Local SERPs

by koku_jin
Every time you open your phone and search for a local business, something in the SERP has moved or changed. So what’s the solution for PPC? Here, guest contributor Chris St. Jean explains why, at a time of great uncertainty for fast-changing local SERPs, local businesses need a holistic and data-driven approach to paid search. It’s no longer sufficient to think about local marketing on the city level. Every city is a biodiverse collection of neighborhoods, communities, and consumers; and in proportion, every comprehensive local marketing plan should include a more granular methodology to develop, execute, and measure a local […]

August 26th, 2019 DEFCON Type Thing

by koku_jin
August 26th, 2019 DEFCON Type Thing Yesterday was a 4-star day: I maintained the integrity of my calorie budget, I remained refined sugar-free, I exceeded my daily water goal, and I stayed well connected with exceptional support. Mom and I had a very nice dinner out last night followed by a great visit and drive around the area. I decided to take a break from my usual chicken tacos, too. It was a nice switch-up that required a couple of questions of the chef. I ordered the shredded chicken enchiladas with freshly prepared enchilada sauce, easy on the cheese. Question […]

13 Ways You Sabotage Your Transformational Change

by koku_jin
Since I was in my late teens, I have studied success. I have read the success canon, studied with masters, and made my observations. At its core, the principles are about transformational change (as is most everything I write, even if it isn’t always clear that is the point). I have had—and still have—coaches and teachers, finding that the shortest and most direct path to better results. I enroll in courses, always finding more ideas than I can execute—and at least one idea that more than pays for the time and energy expended. Here are 13 observations about transformational change: […]

8 Women Share How They Work From Anywhere in the World

by koku_jin
The career landscape is changing. Inc. magazine recently reported that 63 percent of companies have remote workers, and Forbes proclaimed that digital nomadism — taking your laptop and working with you while travel the world — is officially on the rise. There’s a palpable allure to location independence. We envision poolside work sessions, laptops in cafes, and the ability to take a cheap flight to Europe on a whim. Being a digital nomad sounds great, but how do you find a job like that? Here’s how it went for me: I spent the last three years working evenings after my […]

Can Fairphone 3 scale ethical consumer electronics?

by koku_jin
Fairphone, the Dutch social enterprise that’s on a mission to rethink the waste and exploitation that underpins the business of consumer electronics, has unboxed its third smartphone. The handset, which is sold with the promise of longevity rather than cutting edge obsolescence, goes on pre-sale from today in Europe via Fairphone’s website with a suggested retail price of €450 (depending on local taxes and levies). It will ship to buyers on September 3. Like its predecessor, the design is modular to allow the user to swap out damaged parts for replacement modules that Fairphone also sells. Out of the box […]

How to make money online from a digital product

by koku_jin
  The world of digital marketing is a strange and exciting one. If you’ve seen pictures of people standing in front of private jets with text promising you can “live the dream and make money online,” then they’re probably talking about some form of digital marketing. Digital marketing simply means marketing on the web. This can include being a content marketer or SEO specialist working for clients to promote their business. However, it can also involve working for yourself and marketing something you are selling, in order to make money online. This is one of the biggest side-hustles in terms […]

How to overcome analysis paralysis in real estate investing

by koku_jin
Over the past few years, FOMO (fear of missing out) drove prices in Sydney and Melbourne up, with investors scrambling to out-bid one another and a sense of urgency drove split-second decision-making. However, as are markets have slowed down, the opposite is happening. Clearance rates are slipping, price growth has stalled, and these conditions have property buyers exercising caution. Instead of entering the market with confidence, many would-be property investors are sitting on the sidelines – missing out on what could be a golden opportunity to take advantage of a cooling market. Everyone is an expert  In times like these, […]