June 2019 / 51 posts found

Everybody really is reading the Mueller Report

by koku_jin
When Robert Mueller addressed the nation about his investigation into Russian interference in the 2016 presidential election, Americans clung to his every syllable. These revelations were two years in the making. Attorney General William Barr’s summary had already made the rounds, but that was really just the trailer to the movie that everybody hoped to see when Mueller finally spoke at the end of May, just over a month after the full redacted report had been released. Would there be clarity? Would a president be damned, an electoral process salvaged? Mueller had this to offer: “If we had had confidence […]

Google Game Changers: 5 Recent Updates and How They Affect Marketers

by koku_jin
Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while there are other rising contenders in the space, as of June 2018, Google owned 72.21% of all desktop searches. And the domination continues if you look at mobile, with Google owning a whopping 90.20% of searches. Of course, Google’s market (and marketing) domination isn’t because of their speed to market in […]

Nagging Moms Raise More Successful Daughters, Says Science

by koku_jin
Parents, don’t worry: Your daughter does listen to your nagging, despite the eye-rolling and slamming doors. And it really works! According to science, not only do kids get their intelligence from mom, but there’s one more thing we can thank mother dearest for: our success. A study at the University of Essex tracked the experiences of over 15,000 British girls aged 13 and 14 for six years. Researchers found that high parental expectations led to adolescent girls’ success later in life. In fact, when the “main parent”—usually the mother—set steep standards for their daughters’ education, those girls were more likely to attend college, take […]

Coding Isn’t for Everyone: 9 Tech Jobs You Can Get Without It

by koku_jin
Programming isn’t for everyone. It requires a very specific kind of quantitative, analytical thinking, and the learning process can be a tough one. But don’t be discouraged if you want to be a part of the tech field: there are plenty of jobs for people who don’t know how to code! Here’s how to find the best IT job without coding skills. 9 Non-Programming Tech Jobs and Careers These nine non-coding tech jobs will give you an idea of what’s out there. Design UX or UI specialist Business analyst Project and program management System admin and general IT jobs Technical […]

How to Craft an Unbelievable Real Estate Social Media Strategy

by koku_jin
Why Should I Have a Real Estate Social Media Strategy? Real estate has seen a unique shift in the industry with the advent of the internet. Now, the first step in the home buying process for nearly all prospective buyers is a quick Google search. People are flocking to Zillow, Redfin, Trulia, and your competitor’s website to do their own research before ever consulting a real estate agent. Getting the customer’s attention now requires more care and creativity than ever. And, perhaps another thing that makes real estate a unique industry is this simple fact: You are the brand. While […]

SMXcast: Tactics to improve your YouTube video ad performance

by koku_jin
For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% lower search CPAs (compared to advertisers who only run search ads). However, YouTube’s automated bidding algorithm isn’t right for everyone. At SMX Advanced, Ashley Mo, regional director for 3Q Digital, discussed a few intelligent tactics that can improve your video campaign performance. Listen to her full Insights session below and […]

How to Set a Business Growth Goal (And Why You Should Have One)

by koku_jin
  Within the business world—and life in general—planning isn’t exactly a sexy topic. It’s not something we look forward to, like increasing conversion rates or boosting traffic. It’s boring. But it’s important. How do you plan for the growth of your business? How do you plan to bring in more revenue? An important step in increasing your business is to create an annual growth plan. And the first step in creating an annual growth plan is setting a growth goal. It may sound odd to do this early in the process—if the whole idea is to do some growth planning, […]

The boring genius of how Atrium kills legal busy work

by koku_jin
Law firms have little incentive to build or buy software that will save their lawyers time because they often bill clients by the hour. Tasks like tracking down legal documents, extracting key information and drawing up hiring offers or funding term sheets add up to make lawyers expensive, even if they’re constantly repeating mindless busy work. That’s why legal startup Atrium is so exciting — even though it’s developing tech that might seem boring on the surface. After raising $75 million from Andreessen Horowitz and General Catalyst while growing to 400 clients, today Atrium is announcing its first customer-facing products. […]

How to Do the Deadlift Safely: Ultimate Guide

by koku_jin
Deadlift day is my favorite day of the week. And after reading This Ultimate Guide to Deadlifts – a part of our Strength 101 series – it’ll be yours too! Click any link below or scroll down to read the whole guide: What are the benefits of the deadlift? What is proper deadlift form? How to deadlift safely (with videos) Setting the bar down (Should I drop the bar on a deadlift?) Proper deadlift grip, straps, and other equipment. 7 common mistakes when deadlifting. What are the different types of deadlifts? Frequently Asked Questions on the deadlift (including starting weight). […]

7 Ways to Ensure Effective Communication at Work

by koku_jin
Sometimes spotting barriers to communication at work can be fairly easy. When miscommunication is left unaddressed, you may see it in the form of workplace conflict or decreased productivity. There’s a tendency for miscommunication to happen when there is little transparency. And sometimes this may be unintentional. “Excellence is doing ordinary things extraordinarily well.” — John W. Gardner Many people think they are effective communicators because they went to school or have a certain amount of work experience, but in reality they still struggle to influence others with their message. The result of ineffective communication is missed opportunity, lost time […]