8 Motivation Hacks to Stay Supercharged Daily

Whoever said it, said it right – “Motivation isn’t going to strike you like lightning.” So, how do you stay motivated if you don’t feel like doing anything?

Well, here’s a secret from Stephen King, the famous American author:

Amateurs sit and wait for inspiration, the rest of us just get up and go to work.

While motivation, inspiration, and enthusiasm may look like something of luck, they’re not.

Jack Ma conceptualized Alibaba and kept working towards making it a success when not many knew how the Internet worked.

Successful people don’t wait for the right time; they just do it. And you can too.

Let’s find how?

Here are 8 motivation hacks to help you be your productive self daily:

1- Set Realistic Expectations

Skyler Grey, an American singer, says,

Expectations are an evil thing.

And that’s indeed true.

Although being ambitious is good, setting goals high enough to be out of reach can be demotivating.

Instead, keep your eyes on your target and set goals that you can see yourself achieving.

If you don’t run every day, you can’t start running 5km on the first day itself.

Be honest with yourself, know your limits and set achievable micro-goals as per your potential.

2- Set Time Out for Yourself

If you look at the lives of some of the successful people, you will find they don’t work the whole time. They know that the “ME” time is crucial to reach their goals.

When you can’t find enough time for yourself, you won’t be able to stay supercharged.

The trick here is to schedule things, and you’ll find enough gaps to fit in time for yourself. Work, exercise, work, relax, work, eat, work, sleep and repeat.

So, structure your day and set some time out from your busy schedule.

3- Make Your Work Fun

According to the British philosopher, Alan Watts,

The secret to be motivated at what you do is to think of it as play.

In the pursuit to reach your target, having small fun moments will keep your enthusiasm alive.

Finding small pieces of happiness in everyday things can go a long way in keeping you energized. And who knows a small wobbly toy can put some fuel too.

4- Track Your Progress

When you record your micro-goals (and the ultimate goal) and keep track of your progress, you will feel motivated to do better.

Also, writing down or sharing your progress with friends can help you visualize the success path better and follow it.

Your friends may even chip in with helpful resources or discussion to motivate you further. That’s an additional benefit of sharing with someone you know and tracking your progress.

5- Network with Motivating People

Networking is a great way to increase sales and updating your knowledge base. There’s absolutely no doubt about that.

But do you know that the people you surround yourself with, also affect your success?

So, don’t go to an event thinking that it is just a party. Go there to find fellow dreamers and other people who have a positive attitude.

When surrounded by successful and hard-working personalities, you too will be motivated to be your best self.

Have your goals in mind and foster relationships with motivational people.

6- Read Motivational Quotes

Ken Venturi, an American golfer, once said,

I don’t believe you have to be better than everybody else. I believe you have to be better than you ever thought you could be.

And yes, a few words of motivation daily can push you towards your aim. Having inspirational quotes when you need them the most will help you see the positive side always.

Compile a list of quotes and keep them in places – desk, refrigerator, mobile wallpaper – or wherever you can see them.

7- Celebrate Your Achievements

Getting rewarded for successfully completing a task is one of the best ways to stay fueled. A day off after signing that business deal or a new t-shirt for losing some weight can increase your desire to work better.

Celebrating your achievements can take off some stress and make you ready for the next battles. But, of course, don’t get into a feeding frenzy after a weeklong effort of dieting. You can get a small ice-cream though, to celebrate that feat.

8- Show Up Every Day

And if it happens that you don’t know where to start. Start with whatever the first step you can think of. Taking the first step itself is one hell of a motivation. It doesn’t matter if you aren’t able to visualize what you want to. Just don’t stop.

Even when you feel like you’re failing and the world is conspiring against you, wake up, put on a smile and show up.

Becky Sauerbrunn said,

I enjoy the pressure of showing up every single day, being focused, putting forth my best effort, getting the best out of my teammates, and enjoying the journey.

And that’s how you do it!

Staying supercharged even when you feel nothing is an attitude that you need to cultivate. Prepare yourself to follow these motivation hacks to get back on the track.

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Industry experts share busy season preparation tips

PHOTO: ISTOCK.COM/ECLIPSE_IMAGES

PHOTO: ISTOCK.COM/ECLIPSE_IMAGES

We asked Pest Management Professional’s columnists and editorial board members to share tips for the busy season — and what tasks many PMPs inadvertently overlook. Here are some of their responses — including a few extra that didn’t make it into our April print edition.

Daniel Baldwin: Preparing your field staff for the seasonal surge by reminding them of their true function: protecting human health and property. As PMPs, we perform many tasks. We make inspections, sales calls and applications. We check monitoring devices, and so on. But we have to focus on our purpose, our function. Reminding ourselves, and each other, daily that what we do impacts people’s lives in many ways, from protecting them from rodents at home to helping maintain food chain stability by preventing pest damage at food processing facilities. A sense of purpose is our armor against the pressure that summer brings.

Dr. Gary Bennett: Equipment maintenance is usually high on the list of items that get overlooked.

Ryan Bradbury: Goal setting. Few PMPs take the time to write down their goals. If you don’t have a plan, you’re planning to fail. People say, “I want to grow 15 percent this year.” But they don’t plan how to get there. Few PMPs properly budget their finances, hiring needs, advertising strategies, etc. Budgeting, forecasting and communicating are essentials many PMPs avoid.

Michael Broder: Busy season or not, for your health and sanity, block off personal time. Even just one afternoon a month can make a difference.

Doug Foster: Spray equipment maintenance. Others are price increases, marketing plans and, as I get older, my health!

Brian Lunsford: A proper inspection. Most PMPs can get overwhelmed and let this task go unchecked. Some PMPs go into autopilot mode and miss key things. Letting this task go will hurt potential up-sell opportunities and cause callbacks. Making sure you conduct a proper inspection at every property will make sure you catch that ant trail or termite mud tube.

Dr. Faith Oi: Allowing time for follow-up and evaluation after a service. PMPs should ask themselves: Did the service accomplish its goal(s)? Are adjustments in protocol needed? To whom do I need to communicate this information?

Dr. Stephen Vantassel: Revisit your plan for equipment breakdowns, illnesses and accidents.

Mark Sheperdigian: Re-read the labels of products you haven’t used since last fall; they may look surprisingly different.

Pete Schopen: Sometimes annual reviews get overlooked. Also, the maintenance on warm-season equipment can be overlooked.

Eric Scherzinger: After the first of the year, start planning and ramping up by February. You never know when spring is going to show up, and you don’t want to be caught short-handed when the busy season blows up.

Kurt Scherzinger: Many employers forget to make sure all equipment is fully maintained and ready to go in the spring. Not fully maintaining items now will cost you a lot when they go down.

Paul Hardy: In small groups, meet in the parking lot and unload everything that is on the vehicle. Using a checklist, look for understock and overstock product, as well as equipment that does not work as well as it should. Demonstrate proper examples of personal protective equipment (PPE).

The post Industry experts share busy season preparation tips appeared first on Pest Management Professional.

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How to Smash Your Ambitious Goal in 30 Days

You can do incredible things in 30 days. Many of us only do a fraction of what is possible because of our thinking, our planning, and the obstacles that throw us off course. But what if you could plan for all that?

Last month, I challenged myself to accomplish an ambitious goal in 30 days. Without any idea how I’d do it, I challenged myself to make an extra $1,000 in one month. I used 6 simple steps to get me to my goal. The result? I didn’t just hit it, I smashed it. I made more than $1,500 in 30 days, and blew my own mind.

These are the exact steps I used to do it. Use them for any goal you want to achieve this month:

1. Pick your goal

Make it something that will require you to do and is achievable in 30 days. Push yourself. Be sure it’s concrete and measurable. How will you know that you’ve achieved your goal? Decide on the exact date and time you will have the goal accomplished for. Write down your goal and the date you’ll have it completed by, and keep it somewhere you’ll see it every day.

Example goal:

30 days from now at 11:59pm, I will have made an additional $1,000 for the month. I will know I’ve achieved my goal because I will have an extra $1,000 in my bank account.

2. Decide how you’re going to think about this goal ahead of time

Our thoughts are what create our feelings. In order for you to feel confident, capable or whatever emotion you want to generate to drive you forward, you will need to think the thoughts that get you into this mindset – again and again. Choose the emotion you want to feel while working towards this goal, then write out 5 thoughts that you will practice every day that can create that feeling for you. How you feel while you’re working towards this goal will ultimately determine what actions you take, and what result you’ll create.

Example thoughts:

Feeling: Confident

I’m going to smash this goal.It’s easy to make an extra $1,000 a month.$1,000 extra dollars is absolutely achievable for me this month.I won’t quit until I reach this goal.I am fully capable of making an extra $1,000 this month.

3. Write out every single thing you need to do to get to your goal

Make a list of everything that you must do in order to get to your goal. Include absolutely everything. You’re planning what needs to be done, in detail, ahead of time. This then becomes your road map to follow.

Example list of to dos:

Reach out to Temp Agencies for temporary work.Create a dog-walking profile online.Search one-time jobs available on Kijiji.

4. Write out all of the obstacles that could block you from your goal

For any goal worth achieving, there are going to be obstacles. They’re what’s in between you and your goal right now. Consider every possible obstacle that could keep you from reaching your goal this month. This may seem tedious and unnecessary, but a huge reason we don’t reach our goals is because we don’t anticipate the challenges that will arise as we’re following our road map. Taking time now will save an exorbitant amount of time when the obstacle inevitably shows up.

Examples of obstacles:

I will have limited hours to do extra work.People do not know me yet and may not trust me with their pet.People may not pay me for the work I do for them.

5. Come up with a strategy for each obstacle

Decide on an actionable strategy you will take to combat each obstacle. When the obstacle arises, you’ll be ready, knowing exactly the action you need to take to overcome it. You won’t want to do this. You’ll want to just roll with the punches, but the punches cause so many of us to quit. Plan your solutions ahead of time so you won’t get pushed off course when the problems arise. You’ll already have the answers.

Example strategies for obstacles:

I will handle limited time by managing my time carefully, working over my lunch hours, and on evenings and weekends.I will handle people not knowing and trusting me yet by introducing myself and being transparent and genuine in our interactions. I will also connect with people who do know me and people that they know.I will handle people not paying me by having a concrete discussion ahead of time, and if possible, receive payment before the work.

6. Plug your To Do list in to your calendar and commit to it no matter what

Don’t skip this step! Plug all of your action items into your calendar for the entire month. By plugging each action you need to take into your calendar, you relieve so much pressure from yourself. You won’t be forced to make so many decisions each day, you’ll simply have to honor your calendar. Your brain will not need to make choices – which can drain us — leaving less room for it to decide whether it does or does not feel like taking action. It won’t matter how you feel when the day comes, since you’ve already planned your day’s To Do list, and you’re committed to completing it no matter what.

By doing each of these steps, you’ve zeroed in on a specific goal and are fueling yourself to follow through with it by generating the exact feeling that will help you get there. You now have a clear, actionable road map to follow, with the precise tasks you need to complete each day. You’ve considered the obstacles that will arise on your way to achieving your goal, and have calculated strategies to overcome each of them. It’s all plugged in to your calendar, and just needs to be followed. It’s as good as done.

What goal will you smash in the next 30 days?

Read more: addicted2success.com

Not Doing That Thing? You Need Desire, Competence, and Capacity

Venn diagram of the Desire, Competence, and Capacity framework by Karl Sakas

Frustrated things aren’t getting done? Consider my Desire, Competence, and Capacity model. (larger)

Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader?

Perhaps you’ve told someone—or yourself—“Just do it!” That’s a good slogan for Nike, but it’s not good advice for the chronically stuck.

Running an agency is more complicated than following a reductive sports slogan—but you can solve this, with the right approach!

To get unstuck, use my agency consulting model for troubleshooting a “not done” situation: Desire, Competence, and Capacity.

Three Requirements to Get Things Done

When important things aren’t happening, it’s often because you don’t have three key factors. I describe them as follows:

Desire (Do you WANT to do it?)
Competence (Do you know HOW to do it?)
Capacity (Do you have TIME to do it?)

You can use my Desire/Competence/Capacity model to fix things. Let’s look at how these often misalign at agencies.

Three Mismatches… and Just One Match

There are three ways to go wrong… and just one way to go right. To help you troubleshoot, let’s look at the four combos!

Failure #1: Competence + Capacity, but not Desire

This is the “reluctant employee“—they can do it and they have time to do it, but they choose not to do it. It’s not always a conscious choice on their part—but you ultimately aren’t getting what you need from them.

Dig into understanding the “why” behind their lack of desire.

If it’s not part of their core job, consider reassigning the task to someone else on the team.
If it’s part of their core job, that’s a problem. For instance, this might be an Account Manager who doesn’t like clients, or a Project Manager who doesn’t like the Iron Triangle.

If an employee lacks Desire to do a core part of their job, they need to be in a different job—whether at your agency or somewhere else.

And if you’re the one lacking Desire, assign it to someone else. (With some exceptions—you shouldn’t delegate vision or setting the culture, and you still need to manage your direct reports.)

Failure #2: Desire + Capacity, but not Competence

When someone has Desire and Capacity but not Competence, it’s a dangerous combination. Why? Because things get done, but they get done poorly. And without oversight, you may not notice the quality problem until it’s too late.

You can address this via a combination of candidate screening, employee onboarding, and quality control. You—or your middle managers—need to keep an eye on things, rather than assume.

For instance, I was delegating my email newsletter to a new team member. The process is not necessarily hard, but it’s complex—and a mistake would reflect poorly on my brand. To train her, I recorded a screen-share on how to do it, where I explained the goals and nuances. She then created written documentation. As a final “check,” I asked her to record a screen-sharing as she scheduled the email in queue, so I could double-check. I reviewed the screen-share video, and everything’s on track—and I gave her the approval to proceed for future weeks.

Failure #3: Desire + Competence, but not Capacity

I see happen to agency leaders a lot—you want to do it (Desire) and you can do it (Competence) but you lack the time (Capacity). And thus your list grows.

Sometimes it’s a matter of resetting how you spend your time. Other times, it’s enlisting others to help with some or all of the work.

In coaching, I help agency owners set monthly goals that contribute to their long-term goals. (As Stephen Covey said, “Begin with the end in mind.”) Narrowing their to-do list to what’s most important—and ensuring the goals are S.M.A.R.T. goals—helps people focus.

My goal-setting process also includes clients setting a Reward and a Consequence. This “gamification” gives people an extra nudge, because it’s a reward and a consequence they chose.

Success = Desire + Competence + Capacity

Here’s where it all aligns! When you (or a team member) have Desire and Competence and Capacity, things tend to get done. They get done, and they get done well.

If you’re struggling—or you see one of your direct reports struggling—try using the Desire/Competence/Capacity model to troubleshoot the situation.

Using the three-factor model also helps you reduce the sense of blame. If someone isn’t doing something, it’s usually not that they’re a terrible person—they’re just missing 1-2 key factors. If they’re willing to address those, you can move forward together.

Applying “Desire, Competence, Capacity” at Your Agency

If you’re chronically struggling to do something, try applying my “Desire, Competence, and Capacity” model to the situation. Do you have all three factors… or are 1-2 missing?

If one of your team members is often struggling, you can use the same process with them. (But keep in mind that not everyone feels comfortable volunteering if they have a Desire or Competence problem, and “martyr complex” employees don’t like to tell the boss they have a Capacity problem.)

Keep in mind that there may be other issues, too—medical, psychological, or a lack of resources. And if something is impossible—or effectively impossible based on your agency’s Values, Goals, and Resources—then it’s never going to happen. Other times, you need to choose to defer things.

Sometimes you’ll need to step back and decide whether to pursue—or perhaps modify—the goal, or perhaps to reassign the work to someone who has Desire, Competence, and Capacity. (If it’s currently on your plate, all the better to make yourself “Needed but not necessary.”)

Whatever the specific outcome, use this model to help people get unstuck so you can get back to the fun parts of agency life!

Question: How can you use my Desire/Competence/Capacity model to get unstuck at your agency?

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3 Good Habits That Will Change Your Life [Expert Interviews]

a man forming good habits after learning from experts

They say that habits determine 95% of a person’s behavior.

Some of these are good habits. And some of them are bad.

After studying the matter for more than 30 years, I have realized that most successful people share a common mindfulness. They are mindful of their habits and have established daily routines that influence their behavior, productivity, and ability to achieve success.

Even more impressively, they’ve learned to harness the power of their good habits while using self-control to minimize the bad ones.

Now:

The list of habits everyone should consider picking up certainly has the potential to go on forever. In fact, that list would quickly become overwhelming for most people.

That’s why we asked several top success experts and entrepreneurs the following question:

“If you had to go the rest of your life with only three habits, what would they be?”

Let’s see what they had to say…

First, let’s meet these success experts:

brian-tracy

Brian Tracy is recognized as one of the top sales training and personal success authorities in the world today. He has authored more than 70 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development. Get Brian’s free 14-Step Goal-Setting Guide here.

Jeff Bullas, master of morning habits

Jeff Bullas has harnessed the power of good habits to create a website that has helped over 25 million readers transform their life and business. Forbes calls him a top influencer of Chief Marketing Officers and Entrepreneur lists him among 50 online marketing influencers to watch.

Steve Scott, master of developing good habits

Steve Scott is a Wall Street Journal best-selling author of over 70 books. He’s a leading expert on developing good habits and a writer for DevelopGoodHabits.com

Daniel Scocco, successful entrepreneur with good habits

Daniel Scocco is the founder of DailyWritingTips.com and consistently reads and writes to improve his professional and personal life.

jack-canfield

Jack Canfield is the beloved originator of the Chicken Soup for the Soul® series, he’s taught millions of individuals his modernized formulas for success, and now certifies trainers to teach his content and methodology all over the world.

brian-tracy

Phil Town is a hedge fund manager and author of 2 New York Times best-selling investment books, Rule #1 and Payback Time. He has a passion educating others, and has given thousands of people the confidence to start investing and retire comfortably.

The 3 Habits Brian Tracy Would Choose

Brian Tracy, success habit expert and trainer

There’s no way I’d let this question pass me by without taking a crack at it.

So here we go:

Habit 1: Be Goal-Oriented

You need to be a habitual goal setter, and dedicate yourself to working from clear, written goals every day of your life, forming daily habits. All highly successful people are intensely goal oriented.

Habit 2: Be Results Driven

This is made up of two practices.

The first is the practice of continuously learning so that you become better at what you do.
The second practice is that of time management. This means setting very clear priorities on what you do and then concentrating single-mindedly on the most valuable use of your time.

All really successful people are intensely result-oriented.

Habit 3: Continually Take Action

This is really the most important habit for material success. It is the ability to get on with the job and get it done fast. It is your ability to develop and maintain a sense of urgency, and a bias for action. Fast tempo in whatever you do is essential to your success.

You need to overcome procrastination, push aside your fears and launch 100% toward the achievement of your most important goals. As Steve Scott mentions above, if a task seems hard, you absolutely should “eat that frog” and tackle it first thing in the morning to get it out of the way.

The combination of goal orientation, result orientation, and action orientation, in themselves, will virtually assure great success.

The 3 Good Habits Jeff Bullas Would Choose

Jeff Bullas, master of morning habits (large)

The 3 habits that I couldn’t do without are set-up with my morning routine.

As my first few activities get me into the groove of getting things done.

The morning routine is like a healthy rut that guides you towards what you want to achieve.

My routine starts with a shower that wakes me up and energizes me and then there is the making of the bed. That may sound too simple…

But it works for the marines and the Navy Seals. It’s a simple discipline to get started.

Then it’s a coffee and a steaming mug of lemon and ginger tea that is sometimes gulped when cold or sipped as it comes off the boil. Finally, I sit down and stop for about 30-40 minutes of meditation.

At this stage, I haven’t opened my email or checked my social streams. I don’t owe the world anything. No obligations to answer to what may seem but often isn’t in the scheme of business or life… urgent.

Habit 1: Continuous Learning & Reading

Books have been both a distraction and a place for learning since I learned to read.

Every day I consume content by reading. Often morning and sometimes at night. Books are the distillation of decades of learning by passionate smart people…Their life learnings.

Read and absorb their wisdom. You cannot create if you don’t feed your mind.

Habit 2: Have a Place for Creation

I allocate a set time and place to create. A place where I can do “deep work” without any interruptions.

Joseph Campbell the famous author of the “The Hero with a Thousand Faces” described it: “Create a sacred place.”

Have a sacred place, use it and take advantage of it. Have a place where you focus on nothing else: not your friends, the news, or what anybody owes you. Only use the space for creation.

When you first start, nothing may happen…

But if you use and take advantage of it then something will happen.

This habit is where you reveal your passionate purpose. It is your “Self-realization”, shared with the world.

Habit 3: Exercise

We’ve always been told that mind and body are separate. The reality is that we are one being and it is intertwined.

Deepak Chopra called it “Mind-body”.

Looking after your body means moving. If you don’t use it you lose it and as you get older the reality of that will become self-evident.

I have been a runner all my life until 10 years ago. Today I am a road cyclist and 4-5 times a week I become breathless and have aching muscles. I climb steep hills and challenge my racing heart and pumping lungs.

Endorphins are my drug of choice. I could not do without any of these habits.

The 3 Good Habits Steve Scott Would Choose

Steve Scott, expert at Developing Good Habits

If I had to stick to only three habits, then I would choose ones that would provide maximum results in my life. These would be habits that I know I could do daily—even when I’m not in the mood or don’t have a lot of time..

With that in mind, here are the three that I would choose:

Habit 1: Get a Minimum of 5,000 Steps Movement

I would wear a step-tracking device (like a Fitbit) to make sure I get a baseline of exercise every day. Whether it’s running, walking, cycling or a HIIT workout, I would strive for at least 5,000 steps. Sure, most days, I like to get 10,000 to 15,000 steps, but setting this lowball goal helps me be 100% sure that I’m getting at some exercise every day.

Habit 2: Focus on 3 “Most Important Tasks” (MITs)

Focusing on my most important tasks (MITs) before anything else eliminates the problem of scheduling too many activities, and the feeling of failure when I don’t accomplish them all. It keeps you focused on priority activities. In fact, if I only complete the MITs, then I can still consider it a productive day.

Habit 3: Eat That Frog

I agree with Brian Tracy that the best way to stop procrastinating is to begin your day by “eating that frog.” If you can complete the hardest task first, then you’ll begin with a major win that will make all the successive tasks or chores seem less daunting. So I would start every day by completing the most difficult task on my list of three MITs.

The 3 Habits Daniel Scocco Would Choose

Daniel Scocco, an entrepreneur with good habits

Habit 1: Reading Two Books Per Month.

I read mainly nonfiction books, and the impact they had over my professional and personal life over the years is monumental.

Habit 2: Writing a Bit Every Day.

Writing helps to keep your mind sharp, to organize your thoughts, and if you publish your work it can increase your network and be incredibly rewarding.

Habit 3: Live in the Present

Being mindful and living in the present rather than in the past or the future.

The 3 Habits Jack Canfield Would Choose

Jack Canfield, master of success habits and author of The Success Principles, on stage

Habit 1: Meditation

Creating a meditation habit is the best way to get the long term benefits of the practice.

The more you meditate, the more access you have to your intuition which can help you achieve success faster. That’s because when your mind is clear and focused, and your body is relaxed and calm, you can access information, both internal and external, that can help you make better decisions.

Habit 2: Visualization

When you start doing visualization exercises every day, your focus and confidence will begin to skyrocket. Visualization techniques have been used by successful people to visualize their desired outcomes for ages. Whether you visualize your perfect day, finding a parking spot, or hitting a grand slam in the World Series, turning this practice into a habit will help maximize its effects.

Another huge benefit to doing visualization work, such as with a vision board, is you stimulate your Reticular Activating System. This makes you more keen to notice important things, resources, and opportunities related to your goals and dreams which may have otherwise gone by unnoticed.

Habit 3: Do What Brings You Joy

I strongly believe that we were all born with a deep and meaningful purpose. The problem for most people seems to be that they get distracted by the demands and expectations of modern society, which makes them lose touch with their true purpose and passion. To get back on track, I encourage everyone to think about what they love to do and what comes easily to them. Finding a path guided by those two questions will ensure you are working toward your true potential and – more importantly – living a happy meaningful life.

The 3 Habits Phil Town Would Choose

Phil Town, champion of good investing habits

Habit 1: Be Patient

Don’t make decisions out of emotions, make them rationally. Practice a mentality of “non-reaction” so that you can keep a cool head despite market or life conditions.

Habit 2: Invest in What You Love

Don’t waste resources including money, time or energy on stuff that is meaningless to you. Put otherwise, invest in what is valuable to you. Not just in the stock market, but with how you spend your time and your energy.

Habit 3: Think for Yourself

Challenge conventional thinking and evaluate situations from all sides. From investing in quality businesses to choosing a house, really think through all your decisions thoughtfully.

What good habits help contribute to your success? Leave a comment below, and we’ll follow up with you.

Read more: briantracy.com

How To Stick To Your Goals This Year And Every Year (TPS229)

Welcome to The Productivity Show, a podcast by Asian Efficiency, to help you maximize your productivity so you can get everything done without having to sacrifice your health, family and things that matter to you. We’ve helped tens of thousands of people save time, be happier, and become more productive.

In today’s episode, we’ll be covering 6 strategies for how to stick to your goals this year and even if you lose momentum, we’ll give you practical tips for picking it back up.

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Cheat SheetWhen people start to drop their new year’s resolution and why [3:53]The importance of understanding visibility with your goals and new years resolutions [5:05]How discomfort keeps us from achieving our goals [8:44]Why learning to trust the process is so important [10:41]How to deal with the curveballs life throws at you and your goals [12:47]Why willpower does not work for long-term results [16:59]The importance of knowing what you’re getting into and choosing the right goals [19:27]The power of one goal accomplished is more valuable than three half-done [24:16]How to break down your goal into practical action steps [27:26]Rituals that can help build momentum towards your goal [32:46]How to use all of these ideas and tools together to make an effective system [38:12]How to establish and use a review process to keep on track [43:32]Six action steps that can get you started towards keeping your new year’s resolutions this year [47:24]LinksTooth FairyQuest Tortilla Style Protein Chips, NachoVonchef Electric Egg CookerStrava’s data on when new years resolutions drop offWhy Willpower Doesn’t Work (and What You Should Use Instead if You Want to Achieve Your Goals)Goal Setting and Goal Getting: Having a WhyThe Life Changing Power Of Finding Your One ThingAtomic Habits: 4 Laws for Changing Your Identity & Living the Life You Want w/ James Clear (TPS217)Zero5 Common Mistakes That Cause The 12 Week Year to Fail (and What to Do About Them)

If you enjoyed this episode, subscribe to the podcast on iTunes, Stitcher, Overcast, PocketCast or your favorite podcast player. It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure. You can also leave a review! Here’s how. productivity show on itunessticherovercast_finalthe productivity show on pocket cast

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How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.

You might be thinking that this is the nature of content marketing today — in order to grow, you need to stay laser-focused on hitting your numbers. And, sometimes, to hit your numbers, you need to do what’s best for the business, even if it’s not the best move for your customers.

But contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement. In 2015, he spoke at Goldman Sach’s Technology and Internet Conference in San Francisco, and a reporter asked him what were some of Apple’s biggest accomplishments from the past year. He responded, “We’re not focused on the numbers. We’re focused on the things that produce the numbers.”

In content marketing, one of the most influential things that produce the numbers is a passion for your craft. But, sometimes, we can get so obsessed with optimizing for results that we forget what actually generates the views and leads we desperately desire — compelling content.

In this blog post, we’ll show you how to set realistic marketing objectives that will help you craft audience-centric content, prioritize your customers’ needs, and hit your numbers, all at the same time. Read on to learn how to identify your marketing objectives’ purpose and process and why it’s just as important as the numbers you aim to hit.

What are marketing objectives?

Marketing objectives are the goals your team wants to achieve during a certain period of time. They’re usually a hard number or metric that serve as metaphorical finish line for your team to sprint towards. However, setting marketing objectives isn’t just limited to determining what you want to achieve. You also need to specify how you’re going to reach your goals and why you want to reach them.

In his insightful blog post about setting goals, Jay Acunzo, the founder of Unthinkable Media, reveals a subtle yet potent problem that has pervaded the content marketing industry over the years — traditional goal setting lets you measure what you do, but it doesn’t lend itself to gauging how you do it or why, which is what ultimately gives your work meaning and pushes you to hone your craft.

In marketing, you obviously need to aim for concrete targets. But, like we said earlier, only focusing on the results can sometimes incentivize you to take a course of action that prioritizes your organization’s needs over your customers’ needs.

To help you focus more on your purpose and process instead of just your results, Jay recommends considering two other things when setting a marketing objective — your hunger and aspirational anchor.

Your hunger is your current dissatisfaction with your work today or why you want to achieve your goal. Your aspirational anchor is your vision of your work in the future or how you’ll achieve your goal. These two things drive your motivation and keep you on track to create work that better serves your customers. And when you add your goal to the equation, you’ll be able to simultaneously produce customer-centric work and hit your number.

To learn how to set objectives that help you focus on the “why” and “how” behind your marketing initiative, check out the following example.

Marketing Objective Example

Hunger (Why) – Our blog educates our audience well but it doesn’t resonate emotionally with them enough.

Aspirational Anchor (How) – Run a blog that consistently resonates with our audience and that people look forward to reading every time they receive our email digest.

Goal (What) – Increase blog subscribers by 25% month over month this year.

With this goal setting framework, you can see how the “why” and “how” behind a goal incentivizes behavior that better serves customers and hits numbers at the same time.

For instance, in the example above, this blog team refuses to just do whatever it takes to boost their blog subscription. They want to craft emotionally resonant stories that their audience actually values, or content that’s worth subscribing to, and this is what will lead to their growth in subscribers and create long-term value for their business.

If this blog team didn’t identify their hunger or set an aspirational anchor, however, the only thing that would guide them toward the finish line is the finish line itself. And that could incentivize short-sighted behavior that helps them achieve their goal at the expense of prioritizing their audience’s needs over their own.

Setting Realistic Marketing Objectives With the SMART Goal Framework

Now that we understand the “why” and the “how” behind setting marketing objectives, let’s go over how you can root the “what” in reality with the SMART goal framework.

SMART goals are realistic, quantifiable, and focused targets that you can easily aim for. If you’re wondering what SMART means, it’s an acronym that helps you clearly define your goals. Check out the framework below to learn more.

Specific

In terms of marketing, you should choose the particular metric you want to improve upon, like visitors, leads, or customers. You should also determine what each team members will work on, the resources they’ll have, and their plan of action.

Measurable

If you want to gauge your team’s progress, you need to quantify your goals, like achieving an X percentage increase in visitors, leads, or customers.

Attainable

Make sure that X-percentage increase is achievable in your specific situation. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 30%. It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew.

Relevant

Your goal needs to relate to your company’s overall goal and account for current trends in your industry. For instance, will growing your Facebook following lead to more revenue? And is it actually possible for you to significantly boost your organic reach on Facebook after their most recent algorithm change? If you’re aware of these factors, you’ll be more likely to set goals that are realistic, achievable, and beneficial to your company.

Time-bound

Attaching deadlines to your goals puts pressure on your team to accomplish them. And this helps you make consistent and significant progress in the long-term. If you don’t give yourself a deadline, accomplishing your goal will take too long to achieve long-term success. For example, which would you prefer? Increasing leads by 5% every month, leading to a 30-35% increase in half a year? Or trying to increase leads by 15% with no deadline and achieving that goal in a year?

Blending Hunger, Aspirational Anchors, and SMART Goals

By analyzing two different goal setting frameworks, we’ve learned how to identify the “why”, “how”, and “what” behind your marketing objectives . Now, we can blend the two frameworks to set a realistic goal that fulfills our customers needs first and helps us hit our numbers at the same time. Check out this example for more detail.

Specific (Include your hunger and aspiration)

Our blog educates our audience well, but it doesn’t resonate emotionally with them enough. Let’s start running a blog that can consistently resonate with our audience, that people look forward to reading every time they receive our email digest, and can attract more subscribers.

Measurable

Increase month-over-month blog subscribers by 25% this year.

Attainable

Last year, we increased month-over-month blog subscribers by 15%.

Relevant (Include your hunger and aspiration)

If we can craft emotionally resonant stories that our audience actually values, we can build deeper relationships with them, attract more subscribers who we can also build deep relationships with, and hopefully do business with them in the future.

SMART Goal

By crafting stories that consistently resonate with our audience and is worth subscribing to, we can increase our month-to-month subscribers by 25% this year.

Read more: blog.hubspot.com

Getting SMART with Your Sales Goals

Achieve Results by Setting the Right Sales Goals

Sales is all about achieving results, but how are you going to get there? Reaching a destination requires directions, and achieving results requires goal-setting. After all, how can you track your progress or celebrate success if you don’t know what you are hoping to accomplish?

Goal setting improves performance: One 2015 study by psychologist Gail Matthews at Dominican University revealed that participants who actually wrote down their goals performed 33% better than those who did not. The world of psychology is filled with similar findings which emphasize the connection between goals and performance. And while this statement rings true for pretty much anything in life, it is especially relevant for sales. Setting the right goals will motivate and engage your sales team. It will also help them track their success, and keep them aware of and accountable for their progress.

But setting the right goal can often be just as difficult as achieving it. Goals that are unrealistic or unclear will potentially have the opposite effect of what you hoped for: They are great for discouraging and disengaging team members. Luckily, the SMART goal-setting framework makes it easy for you and your team set clear and effective goals that will continue to motivate, inspire, and improve performance.

The S.M.A.R.T Goal-Setting Framework

Below is a breakdown of the characteristics SMART goals consist of, and some SMART vs not-so-smart goal examples.

Specific: Objectives should be clear and concise.

Measurable: There must be some operationalized way of measuring success in achieving said goal.

Achievable: Goals should challenge the individual, but need to be kept realistic.

Relevant: It is important that the individual is able to see the connection between this goal and their current position, as well as their long-term goals/plans.

Time-bound: Due dates and a well-thought timeline are a must.

A SMART Goal Example: The Right Way

Picture this: You’ve just been hired for an exciting new sales position. Upon being hired, you meet with your sales team leader, and the two of you sit down to talk goals. Luckily, your new boss knows about the SMART framework. The goal you agree on is this:

In the next 3 months, you aim to close at least 5 deals within your dedicated region that are worth $1,000 to 5,000 each in net profit. You and your sales manager will hold intermediate progress reviews each month.

Let’s walk through what makes this a SMART goal:

Specific: 3 months, 5 deals worth $1,000- $5,000. You can’t get more specific than quantitative figures.
Measurable: Another great thing about quantitative goal-setting, it’s already operationalized. Money makes an easy metric.
Achievable: This is a general example and we don’t know the reality of this particular company, however in most companies across industries, 5 deals in 3 months seems like a realistic and achievable goal.
Relevant: This goal is completely relevant to a salesperson’s field of responsibility: It is a direct duty of the position, you are not being asked to do something outside of your scope of responsibilities.
Time-bound: The timeline is made clear: There is a deadline of 3 months which will be maintained with monthly reviews.

A Not-So-SMART Goal Example: The Wrong Way

Unfortunately, confusing and ambiguous goals are all too common in the world of sales (and in general). I’ve definitely witnessed quite a few in my own experience. So let’s imagine the same scenario as above, but instead, you and your new boss decide on this goal:

You aim to double the company’s revenue by implementing an innovative, efficient sales strategy.

This is a ridiculous goal in more ways than one. Again, let’s use the SMART framework to break it down:

Specific: It’s extremely vague. What does “innovative efficient sales strategy” even mean?
Measurable: You have not been given insights into what the company’s revenue even is, so how can you quantitatively measure your success?
Achievable: Is this even possible for one person? How is the company planning on supporting you in achieving this?
Relevant: Is your actual role responsible for the increase of the entire revenue?
Time-bound: There is no clear timeline or deadlines. Expectations are not clear- Is this your goal for your entire time at this company? Your goal in a year? 5 years? WHAT?!

Long Term vs. Short Term Goals: They Both Matter

Now that you (hopefully) have a clear understanding of the fundamentals of SMART goal-setting, I want to emphasize the importance of establishing and tracking BOTH long-term and short-term goals.

Many sales teams make the mistake of focusing only on long-term, usually quarterly or yearly, sales goals. But this is a mistake. Small, incremental goals are also a critical part of motivating your sales team and ensuring you are all on the right track to achieve any long-term goals. They provide important for helping you identify what small steps you need to be taking to achieve a large goal and provide opportunities for you to reflect on what’s going right and wrong.

As a sales manager, you should be meeting with your team regularly to go over company and individual goals. Team meetings where you discuss short term goals should be held regularly- as a way of tracking long-term progress. Going over long-term goals can be less frequent but is equally important. Everyone on your team must have a crystal clear understanding of what their long term goals are and how their short-term goals are contributing to their achievement of said goals.

Short term goals include:

Daily-to-dos: What needs to get done today? In B2C, both daily and weekly goals can be connected to closing deals, whereas for B2B daily goals/to-dos are more about getting you closer to achieving your monthly or quarterly goals.
Weekly: Discuss weekly goals with your team, and what needs to happen on a daily basis to make them happen.

Long-term goals include:

Monthly or Quarterly: Sales is all about the numbers. At the beginning of each quarter set clear quantitative goals with your team. Check-in monthly about the progression of these goals to avoid last minute stress. A successful month or quarter means completing (or better yet, surpassing) these goals.
Yearly: Where do employees see themselves in one year? Five? Ten? It is crucial for you to make a strong and salient connection between what they are doing on a daily, weekly, and monthly basis to what they are hoping to achieve in the grand scheme of things. If you fail to help your employee make this connection, they will struggle to stay motivated.

Goal Setting for B2B vs B2C

It’s important to note that the structure of goals varies across B2B or B2C. Obviously, the type of goal you or your team are setting depends greatly on your specific industry and workflow, but here are some general differences between the two business systems.

B2B Goal-Setting

Those of you in a B2B industry know that closing the average deal is a long-term process. In this case, there is simply no point in sales managers checking in on lead conversion goals and planning on a daily basis. Instead of short term (daily or weekly) B2B sales goals are about tracking your progress and getting you closer to your long term goal: On a daily or weekly basis, your B2B sales goals should involve consistently improving leads by doing research for richer insights on your prospects. For B2B, look at your short-term goals as inching you closer to your monthly or quarterly goal of converting your lead.

B2C Goal-Setting

Sales in B2C settings are different: Short term and long term goals in this industry tend to be much more similar. The sales cycle is usually significantly shorter, meaning that multiple sales in one day is entirely possible. Short term goals for B2C salespeople should reflect these differences: Daily goals can, and should, be connected with actually closing deals. You should have enough insights on your daily and weekly sales to set quantitative goals each day.

No matter what industry you work in, setting a goal is the first step towards achieving results. As a sales leader, you play a big role in helping your reps set realistic and motivational goals for themselves. Regularly check in on how they are feeling about their goals and the progress they are making. Yes, goals are a way to keep employees accountable, but their main purpose is to help achieve success. Do not be afraid to revisit and revise goals that are not working. Once you and your team have mastered the art of setting effective goals, achieving your goals should be much easier.

Originally published here.

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Get our goal-setting course for just $8.50!

Get Make Over Your Year for just $25 today!

I’ve got great news for you today! Our popular goal-setting course, Make Over Your Year, is on sale for 50% off — making it just $8.50!

If you’re not familiar with it, here’s more information so you can see if this is a good fit for you!

Do you have hopes and dreams for the future but you struggle to figure out how to turn those dreams into realistic goals?
Have you tried to set goals in the past and been frustrated because you just can’t figure out how to follow through with them successfully?
Do you feel like life is overwhelming and exhausting but, as hard as you try, you just can’t ever seem to make much progress in the right direction?

Help Is Here!

If you have experienced any of these frustrations and struggles, I’m so excited to let you know that help is here! Jesse and I created a step-by-step goal-setting course called Make Over Your Year to help you start living your life with more purpose and a plan.

Make Over Your Year is a simple, effective 4-week, hands-on course to help you take your big dreams and ideas and turn them into realistic goals and a doable action plan.

We want to be your guides and cheerleaders on your goal-setting journey. We want to walk you through a simple, doable 4-week process to decide your priorities, determine your focus areas, define your specific goals, and draw up a doable action plan.

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Why We Wrote Make Over Your Year

As you may know, if you read MoneySavingMom.com or follow us online, we are a little fanatic about setting goals. We’ve experienced firsthand the fruit and fulfillment that comes from setting a goal, developing a plan of action to follow through with that goal, and then making it to the finish line. We are thrilled to have the opportunity to help you experience this same fulfillment!

Over the years, as I’ve shared openly about our goals, so many people have approached us with more questions on what our goal-setting process looks like and how we decide what goals to set—personally, professionally, as a couple, and as a family.

After years of practice, many mistakes, and a lot of learning, we created Make Over Your Year — a hands-on course where we pull back the curtain and share in detail everything we’ve learned about goal-setting over the past sixteen years of our marriage.

We’ll give you an inside peek into why we set goals, what kinds of goals we set, how we choose our goals for each year, how we break those goals down into bite-sized pieces, and what we do when we encounter setbacks and struggles.

Get Make Over Your Year for Just $25

 

What You’ll Get When You Purchase This Course

When you purchase this course, you’ll get the following:

Four pre-recorded group video coaching sessions with Jesse and Crystal. These sessions are an hour long each and were recorded live as a Google hangout with course participants who went through the live course at the beginning of the year.
A 47-page printable PDF workbook with a chapter of encouragement and inspiration for each week.
Weekly projects to break down the goal-setting process & set yourself up for success.
Printable worksheets to take you step-by-step through each of the projects in the course.
Additional resources and links to guide you in your goal-setting journey.

Get Make Over Your Year for just $25 today!

How This Course Will Work

Sign Up — After you sign up for the course, you’ll get immediate access to the pre-recorded videos, course handbook, worksheets, and weekly projects. You can work through the course at your own pace.
Read — Read the weekly chapter from the handbook.
Complete — Work through the weekly step-by-step projects and worksheets.
Watch — View the pre-recorded online group coaching sessions.

We believe that this course has the power to complete transform not only your goal-setting success — but your entire life!

Make Over Your Year Course
Sign Up While You Can!

As I’ve talked about before, we are very committed to making all of our products and resources affordable and accessible for every one — not just those who have a lot of wiggle room in their budgets to invest in online courses.

The course — including the 4 hour-long group coaching sessions, the workbook, the worksheets, the emails, and the projects — is priced at just $8.50 right now. It’s like paying for coaches and personal cheerleaders—at a fraction of the cost!

So what are you waiting? Go get in on this great deal while you can!

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P.S. We are offering a 15-day money back guarantee. If for any reason the course does not live up to your expectations, we will refund your money — no questions asked!

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Why the Top Agents Leverage Success Metrics in a Shifting Market

There’s been a lot of buzz lately about the shifting market, and you’ve likely been hearing steps and strategies to help you be prepared for what may come in your local market. Whether it just shifts slightly to a more balanced, normalized market, or there’s a noticeable lull in home sales… the name of the game is being fully prepared at any time with a solid business model, that’s evergreen and “shockproof,” so that your profitability doesn’t suffer.

 

One tactic that will help solidify your profitability (no matter the market), is clearly tracking and measuring success metrics.

 

We’re still in Q1, the busy spring season is rapidly approaching so it’s the perfect time to take a step back and make sure you’re being diligent about some of the boring stuff (like these metrics and numbers), so you can ultimately enjoy the good stuff, like more closings and a higher transaction volume at the end of the year.

Response Time

Did you know that the industry average response time for a real estate lead is over 15 hours? Yikes.

 

We all know how to the consumer shopping experience happens these days: you’re on the web, you’re searching for a property and you’re focused on that task for 20, maybe 30 minutes tops. But what are you up to 10, 15 hours later? You’ve moved on! You’re not interested in chatting. Or, even worse, you’ve already heard from a competitor.

 

Speed-to-lead, that age-old adage that you’re sick of hearing? It exists for a reason.

 

So, ask yourself. Are you measuring your own response time and are you actively trying to improve it? These are the things that are going to set apart the top-tier agents during a market shift when the flow of leads to your pipeline might not be quite as healthy.

 

Take a look at your current process for engaging leads. Do you have a technology system in place, like a CRM, that notifies you the second a lead registers on your site? And if so, Is it mobile so that wherever you are you can take a minute to reach out? Maybe you have an ISA, an assistant or a virtual assistant that’s prospecting for you and engaging those new leads — well their response time is your response time! So make sure you have a system in place to track how quickly someone is getting in front of those leads.

 

So once you’ve got an idea of what your average response time is, work on improving it! Try to get it under 5 minutes, and if you’re having trouble doing that, you might need to consider hiring an assistant or an ISA that can help you prospect and stay on top of new leas. Or perhaps you’re generating too many leads and you don’t have the bandwidth to keep up with them. In that case, consider scaling back so you can work with a smaller pool that will actually covert and close a deal with you. Because a large pool of leads that don’t convert really just isn’t smart business.

Here are a few questions you can answer to determine how many leads you really need

How many leads do you need to get an appointment
How many appointments does it take for you to close a deal?
What is your conversion rate?
How big is your current database?
How much time are you willing to spend prospecting?

Follow-up & Lead Nurture

Obviously, response time is just one piece of the puzzle – and the real leg work comes with follow up and effective lead nurturing. Now, more than ever, this is super important Today’s real estate industry is all about the consumer experience. You hear the words “red-carpet,” or “white-glove experience” thrown around, and that’s because we live in a digital time now where everything is instant and readily available.
 

You can have Whole Foods groceries delivered to your house within 2 hours, at the click of a button!

 

So to keep up with consumer demand you have to be available and you have to be communicative. You also have to be one step ahead of them, anticipating their needs, not just reacting to what they’re asking for.

 

This is why you need to be smart and meticulous with follow-up & nurture plans.

 

1. Organize Your Database.

It’s impossible to measure if your follow-up needs work when you don’t have a clear process in place. If you’re not using a CRM, whatever strategy for you have for organizing your leads and pushing them through the funnel – stay on top of it. (Also, consider investing in technology to automate those tasks and allow yourself to be more proactive.)

For everyone else that is using a CRM, spend the time necessary to get your lead flow organized. Clean up your categories and tags so that your database is organized into straightforward segments like:

Want to buy or sell now
They’re looking, but not ready to act
Searching a few months out
Searching a few years out

All of these leads require different follow-up approaches and nurture plans, so it’s important that they’re clearly segmented!
 

2. Tailor Your Marketing Campaigns

First, focus on your follow-up plan for your hot leads. These are the critical, “act now” leads that are the most likely to engage. Maybe you use the 10-days-of-pain model. Whatever combination of texts, calls, emails you use, and however long your process is – make sure this is clearly defined within your business so that you can look through a call log and text record and say – “Did I follow this action plan step by step”? What went wrong, what went right?

 

The marketing campaigns and nurture plans come into play for the rest of your leads that need nurturing. That group that you’ve labeled “looking but not quite ready to act?” Those leads should be getting emails with fresh listings and they should be getting periodic touches to gauge where they are in the process and whether or not they’re ready to start setting up appointments.

 

Smart Prospecting

 

3. Track and Measure

This is easy in BoomTown. Calls, emails, transactions, team performance: everything is tracked and logged in the system for immediate reference and simple tracking. But no matter the system, everything should be tracked to measure success, and whether or not it is working for the specific category. Maybe a certain category would respond to texting over email, or video over straight text? You’ll never know unless you A/B test and track your progress.
 

 

Once all the main pieces of your marketing plan are in place, determine the goal behind your campaign. What actions do you want your audience to engage in? What type of influence or advocacy are you looking to draw back from them? For example, by sharing quality educational content, you showcase your authenticity and insights to build trust and loyalty with your audience. The CRM will track open rates, responses, and log each interaction automatically. This makes it easy to see what emails are working, and where you might want to improve.
 
If your data shows one specific email isn’t helping move leads through the funnel, or recipients are increasingly unsubscribing and/or reporting spam, it’s time to adjust your messaging schedule. Keep in mind that your prospects may be receiving emails from more than one agent, so keep content fresh and original. Look at ineffective emails as a test, not a failure. You’ll no longer be wasting time on a message that isn’t resonating with your prospects and you can focus on different subject matters that drive results. With time, you will discover what is successfully reaching different segments of your email lists.

 

Lead Conversion & Close Rates

Now it’s time for a little bit of math! (Don’t panic, we’ll keep it simple.)

First, make sure you have these numbers. (Monthly)

Marketing Expenses (i.e. advertising costs, etc.)
# of leads generated
# of leads who became a client-prospect

Take the (# of leads generated) and divide by the (# of client-prospects). So, if you generated 1000 leads in January and 50 of them became clients, here’s what the equation would look like:
 

50 ÷ 1000 = 0.05 (or 5%)

(# of clients) ÷ (# of leads generated)

 

From here you can use your conversion rate to calculate other useful numbers that will help you with your goal-setting and business plan.
 

Real Estate Conversion Rate

The post Why the Top Agents Leverage Success Metrics in a Shifting Market appeared first on BoomTown!.

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